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Welcome to Getting 㽶Ƶ

The podcast where digital marketing experts from the agency 㽶Ƶ talk about the latest trends, tried and true best practices, and share their unfiltered thoughts about the digital marketing industry.

PPC Origins – Jeannot Delugeau

In episode 43 of the "Getting 㽶Ƶ" podcast, Chris welcomes Jeannot Delugeau, a manager of Paid Search at 㽶Ƶ, to explore his entry and evolution within the PPC industry.

Podcast Cover_PPC Origins-Jeannot Delugeau

PPC Origins – Lauren Roloff

In episode 42 of the "Getting 㽶Ƶ" podcast, Chris welcomes Lauren Roloff, a manager of Paid Media at 㽶Ƶ, to discuss her background, journey in the industry, and thoughts on the future of PPC (Pay-Per-Click) advertising. Lauren shares insights into her career trajectory.

The Ins & Outs of Meta Business Manager

In the latest installment of Getting 㽶Ƶ, the podcast where digital marketing experts talk about the latest trends, tried and true best practices, and share their unfiltered thoughts about the digital marketing industry, Chris and Emily check in with Meta (Facebook and Instagram) to explore their Business Management tool. They will

Ad blocking within Instagram. Is it a good idea?

All of us have wondered at one time or another "Why am I getting served this ad?" while scrolling through various social media channels, but few of us actually take action to remove said ads. So at 㽶Ƶ, we asked ourselves the extreme question, "What would happen if we block ALL

PPC Origins – Megan Klein

Coming to us all the way from fun, sunny, warm Florida our not-so-new employee, Megan Klein, FINALLY joins Chris in the podcast booth to talk about her path, PPC and just shoot the (sea) breeze.

A Deep Dive into Programmatic – Part V (Audio Advertising)

At first glance, Programmatic advertising may seem as complicated as trying to solve a Rubik’s Cube, understanding quantum mechanics, or even how Google works. But don’t fear, 㽶Ƶ is here! We are departing on a five-part series of deep dives into the inner workings and magic of Programmatic. For Part V,

Programmatic Ads – geofencing/geoframing/geotargeting

Keeping all the types of programmatic marketing and their associated terms straight can feel like a full-time job on its own. Attaching them to often abstract and always technical concepts is a whole other ball of wax that can have you feeling lost in the wilderness and in need of some

Programmatic Ads – OOH

Out of home (OOH) programmatic advertising can seem daunting to the uninitiated - even pros occasionally make basic errors when planning an OOH ad strategy.
In part three of our five-part series of deep dives into the ins and outs of programmatic, host Chris Cesar and programmatic pro Anna Borchert

Programmatic Ads – KPIs

Programmatic advertising can feel complicated. How do you measure your successes? How do you decide whether a campaign is working well, stagnating or falling flat completely?
During part two of our five-part series on the inner workings and magic of Programmatic, Anna Borchert and Chris Cesar closely examine Key Performance

Programmatic Ads – CTV & OTT

At first glance, Programmatic advertising may seem as complicated as trying to solve a Rubik’s Cube, understanding quantum mechanics, or even how Google works. But don’t fear, 㽶Ƶ is here!
We are departing on a five-part series of deep dives into the inner workings and magic of Programmatic advertising. This